Think Fathers campaign from DCSF

The Think Fathers campaign was set up by DCSF in response to a perceived failure of local services to include fathers. What has been your experience of the campaign? Has it made a difference n your area?
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From the Fatherhood Institute website -

Think Fathers is a campaign with three aims:

To promote public understanding and debate about fatherhood and how we can all support fathers positive involvement in their childrens lives
To develop father-inclusive approaches at work for example, flexible working and leave arrangements for men and women which take account of fathers roles in bringing up children
To transform children's, family and health services, including maternity services, pre-schools/nurseries and schools into services which systematically engage with fathers and support father-child and parental relationships.